Web-based augmented reality (WebAR) is transforming how we interact with the digital world, and we’re here to help you harness its power.
Whether you call it WebAR, Web AR, or web-based augmented reality, this technology is revolutionizing user experiences without the need for special apps or devices.

Let’s explore how WebAR can elevate your brand and delight your audience.

What is Web AR?

WebAR, short for web-based augmented reality, allows users to experience AR directly through their web browsers. No apps, no downloads—just instant access to immersive digital content. By simply clicking a link or scanning a QR code, users can engage with AR experiences right from their smartphones or tablets. It’s as easy as browsing the web, but infinitely more engaging.

Web AR's killer feature

WebAR democratizes augmented reality, making it accessible to anyone with an internet connection. With the power of WebAR, you can reach a wider audience, offering them engaging and interactive experiences without any barriers.

Use Cases

Here are some innovative and unusual use cases demonstrating the versatility of WebAR:

advertising + marketing

Virtual Product Launches

Imagine launching a new product where your audience can interact with it in their own space. WebAR allows brands to create virtual product launches where users can view, rotate, and explore 3D models of new products right from their browser. This interactive experience not only captivates users but also provides a memorable way to showcase new offerings.


Smart Operations

In manufacturing, WebAR can provide real-time, contextual information to workers on the production floor. By scanning QR codes placed on equipment, workers can access AR overlays showing operational stats, maintenance schedules, and safety instructions. This enhances operational efficiency and ensures compliance with safety protocols.

Customer Service


Enhance customer support with WebAR by providing interactive troubleshooting guides. Customers can scan a QR code on a product to view AR instructions for setup, troubleshooting, and maintenance. This reduces the need for extensive customer service interactions and empowers customers to resolve issues independently.


Interactive Storytelling

Take storytelling to the next level with WebAR. Authors and publishers can create augmented reality books where readers can see characters come to life, explore interactive maps, and uncover hidden content. This immersive experience transforms reading into an interactive adventure, making it especially appealing to younger audiences.

Design + branding

Augmented Reality Packaging

Brands can use WebAR to enhance product packaging. Imagine scanning a cereal box and seeing a fun, animated character guide you through a game or quiz. This not only adds entertainment value but also engages consumers in a new and exciting way. It’s a fantastic tool for brands looking to create a deeper connection with their audience.


Selected Clients

Handbuilt (VIC)

Based centrally in Melbourne's CBD for easy access

Handbuilt (NSW)

Only a few minutes from Sydney's Central Station

Handbuilt (TAS)

We still have a presence in this idyllic historic area