Augmented Reality and Artificial Intelligence

Back to AR VR MR


The fusion of Augmented Reality (AR) and Artificial Intelligence (AI) is creating groundbreaking opportunities across various industries.

This combination is not only enhancing user experiences but also transforming business operations, education, healthcare, and many other sectors.

Let’s dive deep into how AR and AI are being integrated, the technologies driving this fusion, and the innovative use cases emerging from this powerful synergy.

Understanding Augmented Reality and Artificial Intelligence

Augmented Reality (AR) overlays digital information onto the real world, providing an enhanced view of the environment. Users can interact with virtual objects that appear to coexist with the real world, creating immersive experiences through devices like smartphones, tablets, and AR glasses.

Artificial Intelligence (AI) refers to the simulation of human intelligence in machines. AI encompasses a range of technologies, including machine learning, natural language processing, and computer vision, which enable machines to learn from data, make decisions, and perform tasks that typically require human intelligence.

How AR and AI Complement Each Other

The integration of AR and AI brings several advantages, enhancing the capabilities and applications of both technologies:

  • Enhanced Interaction
    AI enables more intuitive and natural interactions with AR content through voice commands, gesture recognition, and real-time object tracking
  • Context-Aware Experiences
    AI algorithms can analyse the environment and user behaviour to provide contextually relevant AR content, making the experience more personalised and meaningful
  • Real-Time Data Processing
    AI can process large amounts of data in real-time, improving the accuracy and responsiveness of AR applications
  • Improved Object Recognition
    AI-powered computer vision enhances AR’s ability to recognize and interact with physical objects, enabling more complex and interactive experiences

Technologies Driving the Fusion of AR and AI

  • Machine Learning (ML)
    Machine learning algorithms analyze patterns in data to make predictions and decisions. In AR, ML enhances object recognition, user interaction, and personalisation
  • Natural Language Processing (NLP)
    NLP enables AR systems to understand and respond to voice commands, facilitating hands-free interaction and enhancing user experience
  • Computer Vision
    Computer vision algorithms allow AR systems to interpret and understand visual information from the environment, enabling accurate object recognition and interaction
  • Edge Computing
    Processing data closer to the source reduces latency and enables real-time interactions, crucial for seamless AR experiences
  • Cloud Computing
    Provides the computational power and storage necessary for AI algorithms to process and analyze large datasets, supporting advanced AR applications.

Future Trends and Potential

The combination of AR and AI is still in its early stages, but the potential for innovation is immense.
Future trends may include:

  • More Sophisticated AI Models
    As AI models become more advanced, they will enable even more complex and nuanced interactions in AR applications
  • Ubiquitous AR Devices
    With advancements in AR hardware, such as lighter and more comfortable AR glasses, the adoption of AR technology will become more widespread
  • Seamless Integration
    Improved connectivity and data processing capabilities will enable seamless integration of AR and AI, providing richer and more immersive experiences
  • Cross-Industry Applications
    The fusion of AR and AI will continue to find applications across various industries, driving innovation and transforming traditional practices


The integration of Augmented Reality and Artificial Intelligence is revolutionising how we interact with digital content and the physical world.

This powerful combination enhances user experiences, improves business operations, and opens up new possibilities across numerous sectors.

As technology continues to advance, the potential for AR and AI to transform our lives and industries will only grow, offering a glimpse into an exciting and immersive future.

Use Cases of AR and AI


  • Surgical Assistance
    AI-powered AR can overlay critical information, such as patient vitals and 3D models of anatomy, during surgeries, assisting surgeons with precision and reducing the risk of errors
  • Medical Training
    AR combined with AI creates immersive training simulations for medical students, allowing them to practice procedures and diagnose conditions in a risk-free environment
  • Remote Consultations
    AI-driven AR can facilitate remote consultations by overlaying diagnostic information and treatment plans on the patient’s image during video calls


  • Interactive Learning
    AI-powered AR can create personalised learning experiences by adapting content to the student’s learning style and pace, making education more engaging and effective
  • Virtual Labs
    Students can conduct experiments in a virtual lab environment using AR, guided by AI tutors that provide real-time feedback and assistance

Retail and E-commerce

  • Virtual Try-Ons
    AI algorithms analyse user preferences and suggest products while AR allows customers to virtually try on clothes, accessories, or makeup, enhancing the shopping experience
  • In-Store Navigation
    AI-powered AR can guide customers through stores, highlighting products of interest based on their shopping history and preferences

Manufacturing and Industry

  • Maintenance and Repair
    AI-driven AR can provide step-by-step instructions and diagnostics for maintenance tasks, reducing downtime and improving efficiency
  • Quality Control
    AR systems equipped with AI can inspect products for defects in real-time, ensuring high standards of quality and reducing waste

Entertainment and Gaming

  • Immersive Gaming
    AI enhances AR games by creating more intelligent and responsive virtual characters, adapting the game environment based on player behaviour
  • Interactive Media
    AI-driven AR can bring stories and characters to life in new ways, allowing users to interact with virtual elements in their physical space

Smart Cities

  • Urban Planning
    AI-powered AR can visualise proposed changes to urban infrastructure, allowing planners to see the impact of new developments in real-time
  • Public Safety
    AR combined with AI can enhance public safety by providing first responders with real-time information about their environment during emergencies


Selected Clients

Handbuilt (VIC)

Based centrally in Melbourne's CBD for easy access

Handbuilt (NSW)

Only a few minutes from Sydney's Central Station

Handbuilt (TAS)

We still have a presence in this idyllic historic area